![]() Byrd’s 1933 expedition to Antarctica, which resulted in the first two-way radio transmission. ![]() Grape-Nuts sponsored Rear Admiral Richard E. The addition of vitamins and minerals allowed it to qualify for food-stamp programs. About this time, the formula was changed the husks from milled grain were ground into the flour and the cereal was pitched as "whole grain", albeit at the cost of roughening the cereal's texture and detracting significantly from mouthfeel. Around 2005, it held less than 1% of the market. It was sold in the usual "tombstone" cardboard box rather than featuring lightly glued flaps at the top which could be separated to open the top face completely, perforations could be broken to form a small opening for pouring, near the intersection of one of the narrow side faces and the top surface.Īt one time, Grape-Nuts was the seventh-most popular cold breakfast cereal, but sales declined as Post was sold from one company to another. Until recent years, Grape-Nuts packaging set it apart from other cereals, in that no sealed film bag was used. ![]() Post Company offered a penny-off coupon to get people to try their cereal in the late 1890s. Grape-Nuts is credited as the first widespread product to use a coupon in sales promotion when C.W. Fans continue to discuss the origin of this "riff" and have even developed products that feature the text, "I thought you were Dale."Ī subsequent ad campaign generated another catchphrase, as Euell Gibbons became the spokesperson for the brand, promoting Grape-Nuts as the "Back to Nature Cereal.” The line "Ever eat a pine tree? Many parts are edible" drew attention to the product from consumers, as well as from comedians. Burke! I thought you were Dale!" was parodied on television variety show sketches, in the film The Kentucky Fried Movie, and in many episodes of Mystery Science Theater 3000. Spanning the ensuing two decades and beyond, "Oh no, Mrs. This ad campaign produced one television commercial, which aired on television in 1968, that featured a catchphrase that became a target for numerous sketches and satirical mentions in media. Also appearing during the "fills you up, not out" campaign were Rob Steffens and Peter Steffens as the characters from The Peter and Bobert Show, as well as Andy Griffith and Don Knotts as Sheriff Andy Taylor and Deputy Barney Fife. Brand users, particularly mother/daughter look-alikes, were shown engaged in fitness activities such as tennis, horseback riding, skiing, and swimming. In the 1960s, advertising promoted Grape-Nuts as the cereal that "fills you up, not out". ĭuring the 1940s, comic books from various companies featured one-page comic-strip ads starring Volto from Mars, a finned red helmet-clad alien superhero visiting Earth, who, like all Martians, recharged his magnetic powers (his left hand repels, his right attracts) by eating "cereal grains", with him quickly developing a particular fondness for Grape-Nuts Flakes which he proclaimed "the best I ever tasted!" General Foods also marketed Grape-Nuts through a comics-style advertising campaign (a trailblazer in this regard) featuring a character named Little Alby, who gained inordinate strength after consuming a bowl of Grape-Nuts. ![]() ![]() 1931 ad published in Pictorial Review magazineĪ 1939 ad campaign by cartoonist Walter Hoban continued his Jerry on the Job comic strip in Woman's Day magazine and daily newspaper comics pages. ![]()
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